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Your work with Cru is not just with students. You will also interact regularly with other adults who play various roles in students’ lives – including parents, school personnel, employers, coaches, and others. It is important that you know how to explain the ministry clearly to a variety of adult audiences. In this world of weird religious groups, cults and other negative influences; it is important to give parents and others accurate information about the high school ministry of Cru. While a few may appear cautious or skeptical at first, out of concern for students, most simply need more information to help them be at ease with your ministry.


Following are some suggested ways of explaining Cru to adults:

  1. Through Words
    • Cru is a resource to help students develop all areas of their lives – especially helping students understand the importance of developing spiritually in relationship to God.
    • Cru is the national high school outreach of (Cru) Campus Crusade for Christ. Cru’s high school ministry is an interdenominational Christian ministry that has over 500 staff, interns and volunteers across the U.S. and internationally. Cru helps students to develop socially and spiritually, and to be leaders in their school and community.
    • Cru helps high school students find out how God relates to everyday life.
    • Cru helps show high school students how to know God personally, and, for students who already have that relationship, how to grow and be a leader.
    • Cru operates in communities across the U.S., helping students discover how to know God personally and have the opportunity to grow in that faith.
  2. Through Materials
    • A High School Ministry community brochure
    • A schedule of local activities
    • Your business card – including name, phone number, etc.
  3. Through Other Parents or Adults
    • As you get to know who a parent might know (i.e. other football parents, band parents, people from a civic club, a neighborhood, etc.), let them know of other parents or contacts you have whom they might know that they could ask more about Cru.
    • Have a parent or teacher call them to tell them more about Cru.
  4. Through Non-Verbals
    • Much of people’s impression of Cru is based upon who we are as individuals. Thus, if you conduct yourself wisely, dress appropriately, and are easy to converse with, these non-verbals will communicate our ministry just as strongly as anything you say.
    • Note: If you are younger, don’t let anyone look down on your youth. God has called you to this work. Learn to relax and be yourself.


  • Try to view Cru through other people’s eyes and offer information they might want to know. You want to give people the information they want, not everything you know.
  • You are seeking to establish credibility as well as give information. Mentioning people you both know or people they see as credible can help build credibility and offer them another source of information regarding your ministry.
  • Be confident yet humble as you interact with people. Occasionally, you will encounter someone who misunderstands you and your purposes. Give information, remembering that God is in control and that there are a few people who will be opposed to your work. You may also be encountering someone who has had a bad experience with a Christian in the past.
  • For more insight in this area, see the lessons “Working with Parents” and “Working with Your Campus.”


    1. Role-play some of the following scenarios:
      • Explain Cru to the following adults:
        • parent you suspect is a Christian
        • parent you don’t know at all
        • coach of a student with whom you work
        • principal you don’t know
        • parent whose body language is communicating displeasure regarding Cru
        • youth pastor you think might not approve of parachurch ministries
      • You are sitting at a football game and a parent introduces you to his neighbor as a leader with Cru. The neighbor asks, “What is Cru?”
    2. Role-play explaining Cru to a principal.
    3. Role-play calling a student whose comment card indicated she wanted to know more about Cru. You call to set up an appointment. Near the end of the conversation, the parent wants to know whom the student is talking to; the parent gets on the phone and asks who you are and what you are doing. Explain.

Note: When calling and setting an appointment with a new student, it is best to make sure the student asks the parent about your meeting and to offer the parent some information about Cru. It is best to either send information home with the student after your meeting, to mail the parent information, or to briefly explain Cru on the phone on the initial call. Try to meet the parent when you bring the student home from your initial meeting.

  1. Evaluate your presentations with your Cru leader.