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Jesus’ command in Matthew 28:18-20 was to “Go into all the world and make disciples.” Paul instructs Timothy in 2 Timothy 2:2, “And the things you have heard me say in the presence of many witnesses entrust to reliable men who will also be qualified to teach others.” Our instructions are that “we proclaim Him, admonishing and teaching everyone with all wisdom, so that we may present everyone perfect in Christ” (Colossians 1:28). A win-build-send ministry has spiritual multiplication as its goal. We are seeking to win people to Christ, build them in their faith, and send, train and equip them to reach others.


Sowing – the process of meeting and contacting a wide variety of students, arousing their curiosity about spiritual things, preparing them for a personal evangelistic presentation. This involves being where students are, and connecting with as well as encouraging spiritual interest.
Winning – the process of sharing the gospel with students and asking for their response (evangelism). In Cru High School, we share Christ individually, to small and large groups. We share Christ in the course of daily living and interaction with students. We share Christ through specific group strategies.


Follow-Up and Basic Growth – the initial step of helping a new Christian become grounded and established in his faith (Colossians 2:6,7). It is carried out immediately after a person’s decision for Christ, usually in the context of personal appointments or a small group.
Discipleship and Training – the deepening of a person’s walk with Christ during which a person’s trust, love and surrender to Christ grow stronger. As they grow to love Christ, ministry training (equipping) grows out of a person’s desire to imitate Christ and be involved in reaching out to others.


Leadership – influencing others to love and follow Christ through evangelism and discipleship, as well as by words and action. Cru High School conferences, local ministry opportunities and international projects are strategies through which leadership can be developed. The ultimate goal is that students would “love the Lord their God with all their heart, soul, mind and strength” and that they would “go into all the world and make disciples” who would make disciples who would make disciples who would…